Leads 🌟

Leads are the number of potential customers that have interacted with your business through any marketing efforts.

Let’s break this down.

Potential Customers = These are people that fit your target customer profile.

Interacted = They took some sort of action (e.g., walked in, called, submitted a form).

Marketing Efforts = Anything that you’ve done to influence target customers interacting with your business (this includes word-of-mouth from existing customers).

All three elements must exist. In other words…

If a non-potential customer interacts with your business as a result of a marketing effort, you most likely won’t get a sale.

If a potential customer never interacts with your business despite any marketing efforts, you most likely won’t get a sale.

If a potential customer never interacts with your business because there were no marketing efforts, you most likely won’t get a sale.

So, to get a lead, you must, first, create some sort of marketing effort designed to get potential customers to interact with your business…

…all so you’ll hope to convert them to paying customers.

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