Conversion Rate 👍

Conversion Rate is the percentage of your leads that actually become paying customers.

The goal is to get your Conversion Rate as high as possible.

If you have a high conversion rate, you probably have one (or more) of the following:

• Your marketing efforts are targeting the right leads.

• You have a product/service that’s in high demand (product/market fit).

• You have a really good sales team and/or sales process in place.

• You’re priced too low.

• You don’t have that much competition.

If you have a low conversion rate, you probably have one (or more) of the following:

• You’re not getting enough of the right leads.

• You haven’t quite found product/market fit (you haven’t found demand for your product yet).

• Your sales team and/or sales process needs help.

• You’re priced too high.

• You have a ton of competition (and/or market saturation).

Conversion Rate is displayed as a percentage. So, if you had 10 leads last week, and 2 of those leads converted to a paying client, then you had a Conversion Rate of 20% (2 paying customers / 10 leads = 20% Conversion Rate).

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